Big List, But Little Time To Manage?
You're not alone. List management. Copywriting. Scheduling. Tracking. Generating consistent revenue from email marketing is a lot to handle – especially when you're not that good at it.
At The Copy Crypt, I can take every ghoulish detail of the email marketing process off your plate.
From automations such as welcome/onboarding and ascension sequences, to one-off promotions, I'll manage your list, craft frighteningly good copy, schedule campaigns, and track results with an eye on what's working and what's not.
Help is here on a done-for-you or consultation-only basis, including the option for a low-risk REAP agreement that prioritizes revenue share over up-front fees.
Don't Let List Rot Devour Your Hard-Earned Leads
"List rot" is a very real thing. Every day your list sits stagnant is another day you're leaving money on the table. Like some terrifying zombie film, your subscribers forget who you are, lose trust and value, and drift further away from knowing how you can help them.
And before long, they'll tear you limb from limb for daring to contact them... while you pay your CRM or email marketing provider for the privilege!
But it doesn't have to be that way. Imagine turning simple customers into ravenous fans within days, and watching with glee as your own automated revenue machine builds your business like clockwork.
Email marketing is the backbone of digital business, with an ROI that consistently outperforms costly ad campaigns at every turn.
So, when you've put so much effort into building your list, letting it rot is just carving a hole beneath your bottom line.
It's time to stop the infection from spreading.
Professional Help with Your Bigger Picture
The performance of your email campaigns isn't just about writing some words and hitting send. The offer matters. The angle matters. How you position and engage matters.
And everything that surrounds the offer matters, too.
With over a decade of experience in digital marketing, The Copy Crypt can help strengthen your buyer journey by developing and optimizing the likes of:
It's all done with the goal of gaining better conversions and actual scale - not mere vanity metrics.
How We Do It: Simple, Structured Selling
Everybody knows the classic KISS acronym: "Keep It Simple, Stupid!"
Yet for some strange reason, the latest and greatest advice in online sales always seems to result in turning your funnels into a mind-boggling escape room, not a smooth slide to the checkout.
Don't fall for it. Simplicity rules, because confused prospects don't convert. But that doesn't mean cookie-cutter copy will fill your coffers.
If you want your digital marketing to pay off (without losing your mind in the process), come with me into the delightful world of the creative IDIOT:
Investigation - Everything begins by digging into your business, audience, and offer(s). We'll figure out if there's a good fit, and if we both stand to gain.
Determination - Armed with experience and a close eye on your sales cycle, we'll figure out the best campaign strategy to get your offer off the ground.
Implementation - We'll take care of the writing, scheduling and reporting. If you have a sales team, now's the time for them to shine.
Observation - Data is king. The more we know, the more we can do. With your campaign under way, we'll monitor key metrics and responses.
Transformation - Based on what we learn, we revamp and optimize for better conversions in future campaigns. Or, perhaps everything is a smashing success the first time around – adding a beautiful blast of revenue to your business and a collection of valuable assets you can use time and time again.
It's a simple process built around proven frameworks, with some not-so-simple creativity involved to match your brand.
And, as you can tell, it all comes with the healthy sense of humor and no-BS attitude that makes The Copy Crypt great to work with.
If you don't win, I don't win. So let's win together, and have fun doing it.
Ready to Get Started? Here's What You'll Need...
An Established Offer
An Established Mailing List
A Great Attitude
FREQUENTLY ASKED QUESTIONS (FAQ)
Not every product, offer, list etc. is a good fit, so get in touch now and we'll get the ball rolling with an alignment call via Zoom. If I don't think it'll work out great for both of us, I'll be entirely honest about that.
Copywriting is often described as "salesmanship in print," so why make it any different to other, commission-driven sales forces?
With skin in the game across the board, you can be confident your offer is in good hands and we both stand to win without any risk or wasted capital.
If you would rather pay a single fee for a "one and done" service, such as building an automated sequence you can use forever, that's not a problem at all.
If you opt to work together on a performance basis, a revenue share will be expected each time as we work through iterations - but once a campaign is locked in and you're happy you can run it again, whether that's monthly, quarterly, yearly or whatever, it's 100% yours to continue profiting from.
For revenue, I'll need access to your checkout/payment processing system (SamCart, ThriveCart, etc.). If you would rather not do that, I totally understand but will need post-campaign reports from you to verify revenue generated.
If you would rather I stay completely hands off and simply deliver the campaign copy, that's also absolutely fine.
This arrangement differs for retainer or bespoke contract work, as you would expect.
As more and more people lean into laziness with AI writing, they're all going to end up sounding like one big blob of identical nonsense with zero personality. That's great news for you, because you'll stand out even easier by talking to your prospects like an actual living human.
As for templates, the answer is more fluid. I actually sell my own templates and training, so it would only make sense that I practice what I preach. That said, when used correctly templates are more like "frameworks." You still need the knowledge to use them well, and you can rest assured you'll never get identikit copy-pasted material.
Depending on the list and offers, this may also include a small email revenue share of no more than 5%.
Just let me know what you're thinking, and we'll go from there.
Alternatively, if you need feedback on existing campaigns and funnels, why not try my one-of-a-kind Copytopsy critique service? This report offers you full feedback plus recommendations for improvement on all of your funnels, and previous clients have found it a great way to test the water before working together on new projects.
My fiction coaching package offers your very own "Gareth In Your Pocket" on a monthly basis. We meet every week to check in on your progress, develop your ideas into proper, strong stories, set goals, and keep you on track.
In the in-between, I get busy with developmental and editorial feedback on your projects, all to help your short stories and novels be as ready for the market as they possibly can.
Previous clients and students of mine have successfully published with outlets such as Tales to Terrify, NoSleep Podcast, Godless, Flame Tree Press, Hellbound Books, Eerie River, Cohesion Press, and more.
Just get in touch for more info.
You'll have full power of approval over any campaigns before they go live - but you will have to place some professional trust in me when it comes to copy.
Remember: it's for the audience, not necessarily you as an individual.