If You Don't Nod Your Head... You're Already Dead
LinkedSelling - Promo and Affiliate Emails
Book launch promotional emails for internal and affiliate use, encouraging the recipient to order.
Note: As an older sequence, some use of language in CTAs would no longer be appropriate for maximum deliverability.
OYNB - Launch Page Copy & Email Sequences
Now a sensational multinational success!
Our work included launch landing page copy, email sequences, affiliate swipes, media outreach, VSL scripts, social ad copy and more.
As with many an online launch, technical difficulties threw a wrench in the works... so we stepped up to acknowledge that in a personable way with the audience, through an additional "Launch Saver" email sequence.
Upviral - Workshop Lead Magnet Long-Form Opt-In
Control-beating opt-in variations for the UpViral platform's webinar strategy.
Through testing multiple hook variations, playing with elements such as emojis as storytelling signals, and working alongside designers to nail down visual presentation, we successfully raised TOF conversion rates for this automated funnel.
Because every percentage counts.
Organic Dog Treats - Direct Response Sales Letter Package
Good ol' classic Direct Response sales letter for all-natural/ethical dog treats, utilising tragic real-world stories, education, and expert testimony to build a rock-solid sales case.
Designed along with lift note copy and order form, for increased social proof and selling power.
Online Writer's Platform (SaaS) - Web Copy, Brand Voice, Content, Ad Scripts, Email Automation, Strategy & More
Complete marketing, copy and list management for one of the world's leading SaaS platforms for fiction and non-fiction authors.
Working closely over multiple years, we crafted brand voice with regular email content and promotions, website copy, blog content, funnel & offer structure, plus ad copy, webinar and video scripts, print and online advertising concepts, conference banners, leaflets and much, much more.
Email automation includes onboarding education and offer ascension for new members, plus segmented lead magnet follow-up.
Crisis - Direct Response Fundraising Letter
Direct response fundraising copy for the "Crisis at Christmas" initiative, helping this UK charity raise essential, life-saving funds to aid the homeless at a challenging time of year.
Black Tower Wines - Short TV Spot Script
A fun commission for the Black Tower Rivaner range of wines.
The brief for this one required a concept and voiceover to surround the closing phrase, plus sourcing stock footage to fit around the concept within the 30-second spot timeframe.
Your Message, Your Way
Don't see something that exactly matches your style or your audience? Don't worry - it's only (super)natural!
Different markets and different audiences demand different approaches. Samples are intended only to showcase range and ability.
Your attitude, your spark, the problems you solve and the people you serve... that's all yours.
Get in touch right now to book a friendly, no-obligation chat about how we can bring you to life.